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How to Set a Featured Product in WooCommerce

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If you’re an e-commerce business owner using the popular WordPress plugin, WooCommerce, then you know how important it is to stay up to date on all the features and functionality available. One great feature that you may want to take advantage of is setting a featured product on your website. This will help customers find exactly what they’re looking for quickly and easily. Let’s take a closer look at how to set a featured product in WooCommerce.

Navigating Your Products Page

The first thing you’ll need to do when setting a featured product is navigate over to the products page in your WordPress dashboard. Hover over “Products” and click “All Products.” From here, you can view all the products that have already been added to your online store. If you haven’t added any yet, go ahead and add some so that you can set one as featured!

Setting Your Feature Product

Once you’ve identified the product that you want to feature, hover over it and click “Quick Edit.” You should now see an area with several boxes that allow you to edit various details about the product such as its name, price, description, etc. All of these are optional edits; however, if you scroll down slightly there should be a box labelled “Featured?” Make sure this box is ticked off before saving your changes or else no product will be marked as “featured.”

Promoting Your Featured Product on Your Website

Now that your featured product has been set up properly it’s time for it to shine! There are many ways for visitors of your website to view your featured product such as having it appear in special sections like “hot deals” or “new arrivals.” You could also include it in an email newsletter or social media post so people are more likely to find out about it. The possibilities are endless!


Setting a featured product in WooCommerce doesn’t have to be complicated if you know where to look! All it takes is a few clicks and edits on the back end of your website and suddenly the world can see what makes your business unique – whether it is  excellent customer service or top quality products. So don’t wait any longer – get started today by setting up a featured product on WooCommerce! It could make all the difference for new customers who are just discovering what your business has to offer!

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Alexey Seryapin
Founder of WPServices