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How to Set Up and Customize Your Shop Page in WooCommerce

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As an online retailer, the shop page on your website is one of the most important elements. It gives customers an overview of all the products you have to offer and is often the first page they visit when they enter your store. Setting up a shop page can be a bit tricky if you’re not familiar with how WooCommerce works, but once it’s done, you’ll have a great-looking shop page that will draw customers in and help them find what they’re looking for.

Setting Up Your Shop Page

The first step to setting up your shop page is to create the actual page in WordPress. To do this, go to Pages > Add New and enter “Shop” as the title. Then click Publish. Now that your shop page has been created, you need to add it to your main navigation menu so customers can access it easily from any part of your website. Go to Appearance > Menus and select “Shop” from the Pages section on the left side of the screen. Then click Add To Menu and drag it into place wherever you want it within the navigation menu.

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Customizing Your Shop Page

Once your shop page is set up, you can start customizing it with various features such as product sorting options, product display settings, and more. In WooCommerce, these settings are found under Products > Display Settings in the WordPress dashboard. Here you can choose how many products are displayed per page (the default is 12), set up sorting options for customers (e.g., newest products first or cheapest products first), and even add additional columns for displaying product categories or tags on each row of products on the shop page. You can also customize how many rows are displayed per product from here as well.


Creating a great-looking shop page for your website doesn’t have to be difficult if you know how to work with WooCommerce properly! By following these simple steps, website owners will be able to quickly set up and customize their own shop pages so that customers can easily find what they’re looking for when they visit their store online. With a little effort, your site will be ready in no time! So why wait? Get started today!

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Alexey Seryapin
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