{"id":7962,"date":"2023-04-21T10:40:44","date_gmt":"2023-04-21T10:40:44","guid":{"rendered":"https:\/\/www.wpservices.com\/woocommerce-to-facebook-shop\/"},"modified":"2023-05-31T05:08:59","modified_gmt":"2023-05-31T05:08:59","slug":"woocommerce-to-facebook-shop","status":"publish","type":"post","link":"https:\/\/www.wpservices.com\/woocommerce-to-facebook-shop\/","title":{"rendered":"WooCommerce to Facebook Shop","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

The eCommerce platform giant WooCommerce<\/a> and social media titan Facebook<\/a> have made their shops intertwined due to the successful integration of their respective APIs. Nowadays, most websites are used in conjunction with social platforms, and Facebook has ensured that it can be accessed from almost anywhere bar the moon. Latest statistics show, that approximately 78%<\/strong> of US consumer purchases are made through first-time encounters on Facebook. Thus online stores need to make use of the marketing reach that the social media platforms bring us. In this article, we will take a look at various ways how you can connect Facebook to your WooCommerce-run store and gloss over general statistics.<\/p>\n

Benefits of Connecting Facebook Shop with WooCommerce<\/h2>\n

WooCommerce is the leading WordPress<\/a> eCommerce platform with an estimated 29%<\/strong> market share. Current data shows that assimilating WooCommerce with Facebook Shop provides the highest ROI(return on investment) \u2013 roughly 55%, among all social channels. To put it in retrospect, the second highest ROI(Instagram) is around 22%. The additional site traffic that Facebook contributes to your online shop is invaluable in increasing conversion rates and driving sales.
\n\"WooCommerce<\/a>
\nOut of all social platforms, Facebook is by far the one with the largest user base \u2013 2 billion<\/strong> total users and growing. The Facebook Shop has been a feature that steadily over the years attracted the attention of the internet masses and established itself as a major player in the eCommerce scene. It has now become uncommon for a business not to have some sort of presence on Facebook. It is the world’s third most visited website, just behind Google<\/a> and YouTube<\/a>. As we previously mentioned, most of the first-time visits happen through Facebook. Thankfully, there are several methods of how WooCommerce can be connected with your Facebook Shop so you can take advantage of the vast marketing possibilities.
\nThe average user clicks on approximately 22 Facebook Ads in a 30-day period. The thriving tendency to use mobile devices for web browsing has led to Facebook generating 94%<\/strong> of total ad revenue from mobile users. By using Facebook Shop and Ads in conjunction with one another and assimilating them both with WooCommerce, you can greatly impact your SEO rankings and increase your website\u2019s overall visibility on search engines.<\/p>\n

WordPress, WooCommerce, Facebook Shop, and Plugins<\/h2>\n

You need to use the right tool for the job. With more than WordPress 55 000 plugins and 6000 WooCommerce extensions available on the repository, it can get rather confusing to find the desired plugin even with an in-built search console. Let us have a look at the most common WordPress plugin that is used for displaying Facebook Shop data on your WooCommerce store. Afterward, we will glance at other popular alternatives.<\/p>\n

Facebook for WooCommerce<\/a><\/h3>\n

The most popular WooCommerce \u2013 Facebook integration plugin for WordPress. Start by heading to your dashboard and locating the Plugins<\/em> tab.
\n\"WordPress<\/a>
\nLocate the Add New<\/em> button and click on it. Either upload the plugin manually or search for it in the plugin directory.
\n\"Facebook<\/a>
\nAfter you have successfully installed and activated the plugin, it is time to connect it to your Facebook Shop. A new tab has appeared in your dashboard \u2013 Facebook<\/em>. You can find it under Marketing<\/em>.
\n\"Marketing<\/a>
\nAs you can see, you are presented with a Get Started<\/em> guide. Press the highlighted button to begin.
\n\"Get<\/a>
\nIf you are already logged in to your Facebook account, then you will be asked to continue as that user. If not, then you will have to provide login credentials. Press the Continue<\/em> button. Afterward, as with every other third-party instance, you will have to grant it different permissions.
\n\"WooCommerce<\/a>
\nWhen you are done with the setup, have a glance at the Catalog<\/em> and Meta Pixel<\/em> tabs.
\n\"Confirm<\/a>
\nIf you have not yet created defining parameters for Catalog and Meta Pixel respectively, then you can do so here. Just click on the tabs and you will be redirected to the corresponding settings where you will be guided through concise instructions.
\n\"WooCommerce<\/a>
\nVoila! Now your WooCommerce-run store and Facebook Shop have been linked together. You can manage Connections<\/em>, Sync Products<\/em>, use Facebook Ads<\/em>, and so on. If you decide to implement supplementary functionality, then the possibilities are endless.<\/p>\n

Social Shop for WooCommerce by StoreYa<\/a><\/h3>\n

StoreYa has devised a simple, easy-to-use one-click integration plugin. It utilizes the same Pixel settings that Facebook for WooCommerce does. With just one click you can import all your products from WordPress and vice versa. The most prominent features are:<\/p>\n