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When it comes to running an online business, getting every detail right can be critical to your success. One of the most important aspects of branding is ensuring your emails match your brand’s color scheme. In this blog post, we’ll explore how you can change the email color in WooCommerce, and why it matters.

1. Why Does Color Matter in Emails?

Studies have shown that color psychology plays an important role in how consumers perceive a brand. Color helps to convey the tone and personality of your business, and can even influence buyer behavior. Using consistent colors throughout your branding, including in your emails, can help you to create a cohesive and memorable brand identity.

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2. How to Change Email Color in WooCommerce

The first step to change email color in WooCommerce is to create a child theme. Once you have done this, navigate to the styles.css file and paste in the necessary code to overwrite the email style. WooCommerce uses a defined class, email_body, to define the email’s CSS style. You can insert code to adjust the background color, text color, and link color to match your brand.

3. Useful Plugins and Tools

If you feel a little lost when it comes to coding and don’t want to mess up your WooCommerce files, use style fixer plugins such as “Email Customizer for WooCommerce”. They allow you to set custom colors using a user-friendly dashboard without the need for coding. Alternatively, you can hire a professional specializing in WooCommerce customization.

4. Other Ways to Boost Your Branding

Changing email color is just one of the ways to boost your branding in WooCommerce. Customizing your emails with your brand logo and tone of voice is another great way to reinforce brand personality. Giving your customers a memorable experience will help increase brand recall, customer loyalty, and eventually boost sales.

5. Tips for Choosing the Best Colors

When it comes to selecting colors, choose colors that represent your brand’s personality and industry. For example, if you are building a health and wellness e-store, cool colors like blue and green will work well, as they are calming and soothing. Alternatively, if you’re running a fashion e-store, you might want to consider bold and bright colors like red and pink to match the brand image.


Your emails are one of the most direct touchpoints you have with your customers, so it’s essential to make sure everything is on brand. By customizing the email color in WooCommerce, you can create emails that are consistent with your brand identity and deliver a better customer experience. It can be a technical process, but with the right tools and professional assistance, it should be manageable. Remember, every detail counts when it comes to building a successful e-commerce business.

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Alexey Seryapin
Founder of WPServices