How to change the email footer in WooCommerce

As an online store owner, creating a dynamic and engaging email experience for your customers is crucial to the success of your business. Unfortunately, the default email template for WooCommerce can be a bit bland and generic. However, with a few simple tweaks, you can customize the footer of your emails to better represent your brand and connect with your audience. In this post, we’ll walk you through the steps to change the email footer in WooCommerce.

Step 1: Locate the WooCommerce email template files

Before making changes to your email footer, you need to locate the email template files within your WooCommerce theme. You can find them by navigating to wp-content/plugins/woocommerce/templates/emails. Once you have found the folder, locate the file named email-footer.php.

Step 2: Copy the email footer file to your child theme

To ensure that your changes are not lost during a theme update, it’s essential to copy the email footer file to your child theme. To copy the file, create a new folder in your child theme folder and name it ‘woocommerce’. Then, copy the email-footer.php file to the new folder.

Step 3: Edit the email footer file

Now that you have a copy of the email footer file in your child theme, you can begin to make changes. Open the file in a code editor and edit the text as needed. You can add images, links, social media icons, or any other information that you want to appear in the footer of your emails.

Step 4: Save and test your changes

Once you have made your desired changes, save the file and test your email template by sending a test email to yourself. Check to ensure that the changes you made appear correctly in the email footer.

Step 5: Consider using a plugin

If you’re not comfortable making changes to code or you want to add more customization, you can also consider using a plugin like WooCommerce Email Customizer. This plugin allows you to fully customize the email templates without having to edit any code. You can add custom headers, footers, and more to your emails with ease.

Conclusion

Taking the time to customize your WooCommerce email template can have a major impact on the success of your online store. By changing the email footer, you can add a personal touch to your emails and create a unique and recognizable brand identity. Follow these steps to change the email footer in WooCommerce, or consider using a plugin for even more customization options. With these changes, your customers will be more engaged and likely to return to your store for future purchases.