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How to change the email footer in WooCommerce

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As an online store owner, creating a dynamic and engaging email experience for your customers is crucial to the success of your business. Unfortunately, the default email template for WooCommerce can be a bit bland and generic. However, with a few simple tweaks, you can customize the footer of your emails to better represent your brand and connect with your audience. In this post, we’ll walk you through the steps to change the email footer in WooCommerce.

Step 1: Locate the WooCommerce email template files

Before making changes to your email footer, you need to locate the email template files within your WooCommerce theme. You can find them by navigating to wp-content/plugins/woocommerce/templates/emails. Once you have found the folder, locate the file named email-footer.php.

Step 2: Copy the email footer file to your child theme

To ensure that your changes are not lost during a theme update, it’s essential to copy the email footer file to your child theme. To copy the file, create a new folder in your child theme folder and name it ‘woocommerce’. Then, copy the email-footer.php file to the new folder.

Step 3: Edit the email footer file

Now that you have a copy of the email footer file in your child theme, you can begin to make changes. Open the file in a code editor and edit the text as needed. You can add images, links, social media icons, or any other information that you want to appear in the footer of your emails.

Step 4: Save and test your changes

Once you have made your desired changes, save the file and test your email template by sending a test email to yourself. Check to ensure that the changes you made appear correctly in the email footer.

Step 5: Consider using a plugin

If you’re not comfortable making changes to code or you want to add more customization, you can also consider using a plugin like WooCommerce Email Customizer. This plugin allows you to fully customize the email templates without having to edit any code. You can add custom headers, footers, and more to your emails with ease.

Conclusion

Taking the time to customize your WooCommerce email template can have a major impact on the success of your online store. By changing the email footer, you can add a personal touch to your emails and create a unique and recognizable brand identity. Follow these steps to change the email footer in WooCommerce, or consider using a plugin for even more customization options. With these changes, your customers will be more engaged and likely to return to your store for future purchases.

Frequently asked questions

How can I customize the email footer in WooCommerce to match my branding?

To customize the email footer in WooCommerce, you can use either a plugin or edit the email templates directly. Some plugins provide user-friendly interfaces for customizing email templates, including the footer section. Alternatively, you can manually edit the email templates located in the WooCommerce plugin folder or your theme’s folder. Look for the relevant template file, such as “email-footer.php” or “email-footer.php,” and make your changes to the footer content there.

Will changing the email footer in WooCommerce affect the appearance of all outgoing emails?

Yes, changing the email footer in WooCommerce will affect the appearance of all outgoing emails sent from your WooCommerce store. Any modifications made to the email footer template will be reflected in all email notifications and communications sent to customers, including order confirmation emails, shipping notifications, and customer account notifications. Ensure that the updated footer content aligns with your branding guidelines and provides relevant information for recipients.

Can I include dynamic content or variables in the email footer in WooCommerce?

Yes, you can include dynamic content or variables in the email footer in WooCommerce by leveraging WooCommerce’s template tags or custom code snippets. Template tags allow you to insert dynamic data such as customer names, order details, and store information directly into the email templates. By using template tags, you can create personalized and contextually relevant footer content that enhances the customer experience and provides valuable information to recipients.

Are there any limitations or considerations when customizing the email footer in WooCommerce?

When customizing the email footer in WooCommerce, consider the limitations of email clients and the importance of maintaining a consistent layout and design across different devices and platforms. Keep the footer content concise and relevant, avoiding excessive text or graphics that could clutter the email and distract recipients. Additionally, test your email templates thoroughly to ensure that the footer displays correctly and is legible on various email clients and devices.

How can I preview the changes made to the email footer before they go live?

To preview the changes made to the email footer before they go live, you can use testing or staging environments to simulate the email sending process. Set up a test order or trigger a sample email notification within your WooCommerce store, and verify that the updated footer content appears correctly in the test email. Additionally, consider sending test emails to yourself or colleagues to review the changes and gather feedback before implementing them on your live website.

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Alexey Seryapin
Founder of WPServices