How to Change the Email Recipient in WooCommerce

As an online merchant, one of the most crucial aspects of your business is communication with your customers. Communication is essential in building trust, managing expectations, and maintaining quality relationships with customers. Among the communication channels you use, email is arguably the most important.

Email marketing plays a significant role in increasing customers’ loyalty and generating regular sales. In this post, we’ll discuss how to change the email recipient in WooCommerce, which will help you personalize your communications and manage your email marketing campaigns in a more efficient and effective way.

Changing the email recipient in WooCommerce is essential in cases where you want to redirect emails to multiple recipients, customize the recipient based on customer actions, or change the recipient from the default admin email address. Here’s how you can do it:

1. Redirect WooCommerce emails to multiple recipients

By default, WooCommerce sends all emails to the admin email address. However, you might want to send emails to other people, such as your other staff members, or your support team. You can do this by using a plugin that allows you to add multiple recipients to each email.

One such plugin is WooCommerce Multi-Email Recipients, which allows you to set up multiple email addresses for different transactional and notification emails. Once you install the plugin, go to WooCommerce > Settings > Emails and select the email you want to edit. There, you can add multiple email addresses separated by a comma.

2. Customize the email recipient based on customer actions

Customizing the email recipient is useful when you want to redirect emails to different recipients based on customer actions. For instance, you can redirect order confirmation emails to your fulfillment team rather than the default admin email address. This ensures that the right people receive the right emails at the right time.

To customize the email recipient, you can use the code snippet provided by WooCommerce. You can add the code to your functions.php file or use a plugin like Code Snippets. Once you’ve added the code, you can specify the email recipient depending on the email type, order status, and other conditions.

3. Change the email recipient from the default admin email address

As mentioned earlier, WooCommerce sends all emails to the default admin email address, which might not be the desired email address. Changing the email recipient requires changing the WooCommerce email settings.

To change the email recipient in WooCommerce settings, go to WooCommerce > Settings > Emails. There, you’ll find a list of all the available email templates. Click on the email you want to edit and locate the ‘Recipient(s)’ field. Replace the default admin email address with the desired email address or email addresses separated by a comma.

4. Use an email marketing plugin to manage your email campaigns

Using an email marketing plugin is an excellent way to manage your email campaigns effectively. An email marketing plugin allows you to customize your emails, track your email campaign metrics, automate your email campaigns, and much more.

One of the most popular email marketing plugins is Mailchimp for WooCommerce. Mailchimp is a user-friendly plugin that integrates seamlessly with WooCommerce. Once you install the plugin, you can manage your email campaigns directly from your WordPress dashboard.

In summary, changing the email recipient in WooCommerce is essential in customizing your communications and managing your email campaigns. By redirecting emails to multiple recipients, customizing them based on customer actions, and changing them from the default admin email address, you can ensure that the right people receive the right emails at the right time. Furthermore, using email marketing plugins like Mailchimp for WooCommerce can significantly simplify your email campaigns and help you grow your business.