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WooCommerce is an eCommerce plugin that is designed to work seamlessly with WordPress. It is one of the most popular eCommerce platforms, powering over 22% of online stores. One great feature of WooCommerce is its email notifications system, which keeps your customers informed throughout the buying process. While WooCommerce comes with some pre-installed email templates, customising them can give your store a more personal touch. In this blog post, we will walk you through the steps to customise your WooCommerce email templates.

1. Accessing the WooCommerce Email Templates

WooCommerce offers a simple way to access your email templates in the WordPress admin dashboard. To begin, go to your WordPress dashboard and navigate to WooCommerce > Settings > Emails. Here, you’ll find a list of all the email notifications that WooCommerce sends to your customers, including New Order, Completed Order, Cancelled Order, etc. Click on any email type to edit its email template.

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2. Customisation of Email Templates

Once you’ve accessed the email templates, you can now begin customising each one individually. You can use HTML or CSS to customise your email templates, giving your store’s emails a unique look. You can add your company logo, change colours of the text or background, and add images or links. Be sure to keep the email’s content relevant, concise and engaging to your customers.

3. Testing Your Customised Email Templates

After customising the WooComerce email templates, it’s essential to ensure they work as intended by testing them. To test, complete a purchase in your store and check the emails that are generated. Verify that all the information in the email is correct, and ensure that the email design looks the way you intended.

4. Using Plugins for Customisation

If you are not comfortable editing HTML or CSS code, there are plugins that can make the task more manageable. They offer a more user-friendly way of customising the templates without coding. Some popular plugins include YITH WooCommerce Email Templates, Custom Email Templates for WooCommerce, and Email Customizer for WooCommerce.

5. Summary

In summary, customising the WooCommerce email templates is essential as it helps to provide your brand with a unique identity. It makes your email notifications less robotic, more engaging and personable. Additionally, using plugins could make the process much easier. Regardless of the method you use, it is crucial to ensure your customised email templates are tested before going live.

Conclusion

Email notifications are an integral part of eCommerce because they keep your customers engaged and informed during the buying process. WooCommerce’s email notifications come with pre-installed templates, but customising them makes your store’s emails unique. With this guide, you can now customise your WooCommerce email templates easily and get more personal with your customers. Remember to test your customised templates before going live, to ensure that they work correctly. Taking these small steps will help to provide your store with a professional and personalised touch, making it stand out from the crowd.

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Alexey Seryapin
Founder of WPServices