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If you run an online store with WooCommerce, then you know how important it is to keep your customers informed about their orders. One of the most common ways to do this is through email notifications. However, the default text in these emails may not always be suitable for your brand or your customers. In this blog post, we’ll guide you through how to customize your WooCommerce email text to ensure it aligns with your brand’s voice and meets your customers’ needs.

Step 1: Understanding the WooCommerce Email Structure

Before you start customizing your emails, it is essential to understand the email structure in WooCommerce. The email templates are made up of three sections – header, body, and footer. With the help of HTML and CSS, you can customize these three sections to suit your preferences.

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Step 2: Identifying the Correct Email Template

WooCommerce provides several default email templates – new order, cancelled order, refunded order, etc. To identify which template you need to customize, navigate to WooCommerce > Settings > Emails. From here, you can see the list of all available email templates and which one you want to edit.

Step 3: Using an Email Editor Plugin

Now that you’ve identified the correct template, it’s time to start editing. While you can edit the code directly in WooCommerce, using an email editor plugin can make the process easier and less time-consuming. Popular email editor plugins include MailPoet, YayMail, or Email Customizer for WooCommerce.

Step 4: Customizing the Text and Design

Using an email editor plugin, you can now make changes to the header, body, and footer of your chosen email template. You can change the text, font, font size, color schemes, and even add images or logos to make the email suit your brand’s voice. Ensure that the text in the email is informative and highlights relevant information like order details, shipping information, and contact information.

Step 5: Previewing and Testing Your Email

Before you send out your customized emails to your customers, make sure to preview and test them. Check if the layout and design are consistent, if all the necessary information is included, and that the links work correctly. This is an essential step to ensure that your customers have a seamless order experience and that any issues are fixed before they arise.


In conclusion, customizing your WooCommerce email text is a simple yet effective way to ensure that your brand’s voice is consistent throughout the customer journey. Follow these five steps, and you’ll be able to customize your email text to meet your brand’s needs, provide the necessary information to your customers, and keep them engaged with your online store. Remember, email communication is crucial, and making it a positive experience for your customers can go a long way in establishing customer loyalty.

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Alexey Seryapin
Founder of WPServices