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How to Hide Product Prices in WooCommerce

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If you’re running an online store, chances are you’ve heard of WooCommerce. This popular ecommerce platform lets you post products and accept payments easily, but there may be times when you don’t want customers to see the prices of your items. In this blog post, we’ll explain how to hide product prices in WooCommerce so that you can control who sees them and when.

Why Hide Product Prices?

There are several reasons why someone might want to hide product prices on their website. For instance, if you’re selling event tickets or memberships with different pricing tiers, it could be beneficial to keep the prices hidden until after a customer has selected their desired ticket type. Or maybe you don’t want the prices of your premium items displayed until a customer has logged into their account or completed some other action, like filling out a form or viewing a demo video. Whatever your reason for wanting to hide product prices in WooCommerce, it’s important to know how it’s done so that you can protect your pricing information from unauthorized viewers.

How to Hide Product Prices

Hiding product prices in WooCommerce is relatively straightforward and only takes a few steps. First, open up the “Settings” page from within your WordPress admin dashboard and click on “WooCommerce” from the left-hand menu. From here, select the “Catalogue” tab at the top of the page and scroll down until you find the “Price & Tax” section. Next, check off the box labelled “Hide all prices before login” and save your changes. Now any user who visits your site won’t be able to view any of your products’ prices before they log into their account.


You can also take this one step further by creating custom roles for different types of users on your website who should have access to different price tiers or discounts on certain products. To do this, go back into Settings > Roles and create a new role for each set of users who should have access to different pricing levels (e.g., wholesale customers vs retail customers). Then assign each user role specific permissions for what types of products they can view and at what price points – this will help ensure that customers only see product prices that apply specifically to them when they log in with their account details.

Hiding product prices in Woocommerce is an easy process that can help you control who sees what pricing information—and when—on your website. By following these simple steps outlined above, you’ll be able to configure your ecommerce store so that customers can only view specific item prices after logging into their accounts with their assigned roles and permissions intact. With just a few clicks of your mouse button, you’ll be able to make sure that no one sees pricing information they shouldn’t!

How to get started?

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Alexey Seryapin
Founder of WPServices