If you are using WordPress, you need website maintenance. Regardless of what is the size of your business or what is the industry of your business, you will need the maintenance service. There are hundreds of things that you need to keep in mind while running a WordPress website. Proper website maintenance will take care of all these things easily. It includes some of the major things such as website backups, security audits, and many more.

Let’s see how website maintenance can help you and your business.

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How website maintenance can help your business?

Starting from brand awareness to security and backups, website maintenance will help you in many ways. The main reason you should get website maintenance is that you can be stress-free. The maintenance team will handle all the things for you and you can be worry-free.

We will now see some of the places where website maintenance can be very much helpful.

Website security

One of the biggest reasons to get website maintenance is because of website security. There are hundreds of vulnerabilities found on the WordPress website daily. Now, you need to keep various security measures to keep the website safe and secure. Regular updates and constant monitoring are just two ways of doing so.

Proper website maintenance from experts will keep your website safe and secure. You no longer have to worry about the security risk.

Regular and Scheduled backups

You need regular backups of your website stored in a third-party location. sometimes, the backups in your server aren’t enough. What if the server crashes or your server gets compromised? In such cases, you will lose your entire data and website too. It is always a better option to have regular backups of your website.

Gone are the days when you could just take one backup in a month and you were all set. Now, you need to take regular backups as the website is getting updated regularly. You surely want to have a backup for every new update. In this way, you won’t lose new data.

Speed and performance

No one, not even Google and nor your visitors like slow websites, you need to have the least loading time for your website. If the website doesn’t load at maximum speed, your visitors will leave the webpage before it opens. Also, Google won’t prioritize your website.

A website maintenance service will also speed up your website. It involved deactivating all the unused plugins, optimizing images, and database regularly, and a couple of more things to increase and optimize the performance.

Regular Updates

Updates are not only important to get new features but it also increases performance and the security of the website. An outdated plugin might just give you a headache. So, it’s always a better option to make sure that your software is up to date. Whether you are using a CMS or you have a coded website, it’s necessary to get the updates. It includes software updates, PHP version updates, as well as, it includes the script updates whenever possible.

All these things will help you in increasing performance. Also, there are many security updates that you need to update. The maintenance team will do it for you in this case. So, you don’t have to do anything here.

SEO

Search Engine Optimization is a crucial part of any website. You can’t just create the website and wait for it to rank. You need to take the necessary measures to rank the website on Google. Website maintenance will cover all these things.

There are mainly two types of SEO. One is on-page SEO where the team optimizes the website to make it better for search engine crawling and the other one is off-page SEO. Off-page SEO is a process where you need to create backlinks, etc. Most of the website maintenance services only include on-page SEO. However, you can surely add the off-page SEO in the custom plan to get the most of your website. It’s always better to check the website plans before you start it.

Brand reputation

Brand reputation involves a lot of things. It’s tracking of your brand use over the internet. In simpler words, if there are more spams about your brand, the maintenance service will ensure that it gets reduced.

In the same way, it involves stopping the unknown or inappropriate sources from linking to your website. To sum up, it’s all about maintaining your brand’s image over the internet. Everything will be handled by them and your business will be safe.

Save time and money

The most important reason why you need to get the website maintenance service is that you will save time and money. If you are managing the website by yourself, you are wasting a lot of time doing all the stuff. Instead, what you can do is focus on your business and let the experts handle the rest.

Let’s break it down to explain in a better way.

You might be thinking it’s easy but actually, it is not. It takes a lot of your time and you might also not notice. To begin with, you might think that updating software is a piece of cake and you can do it in no time. You sure can, but what about the SEO, backup, security?

Some of them don’t require much time such as taking a backup. However, these are not one time tasks. You need to take regular backups. In the same way, you need to make sure that you are using the latest version of software all the time. If you combine the total amount of time spent on all these things, it’s way more.

Also, if something goes wrong, you will need to hire a developer. In the same way, there are some tasks that you can’t do it yourself. So, you will have to pay for it.

Therefore, a website maintenance service will save your lot of time, energy, and money.

Why website maintenance is important?

Now that you know about the service you are getting in the website maintenance, let’s see some of the reasons why you should get the website maintenance.

It’s not only about time and money. Here are many more reasons for it.

We are going to see some stats to understand it. These are the problems you will be facing and getting website maintenance can solve all of these problems.

Security vulnerabilities

Did you know there are more than 87% of the total websites that are at a medium or high-security risk?

There are good chances that it will include your website too. So, it is always better to have top-level security on your website. Creating strong passwords and limiting the login attempts is not enough, you need to do a lot more things to tackle the situation and secure your website.

If you want to secure your website, you need to monitor your website 24*7. Furthermore, you need to make sure that the software is up to date.

Also, you need to take the necessary steps as soon as possible if there is any vulnerability.

Outdated software

It just takes a couple of minutes to update the software and scripts but there are still more than 73% of the websites which are running outdated software or vulnerable software. Whenever there is a new vulnerability found in any script, the developer will provide an update for it. It might be simply because they haven’t updated to the latest version or their current software had some vulnerability issues.

Either way, you are still unsafe. There are 73% of the websites for it. Therefore, you need to be sure that you are using the latest version of software and script all the time. If not, your website might be exposed to security risks.

Recovery plan

So, you don’t have any maintenance server but do you have a recovery plan? A recovery plan a full-proof plan you can use to be sure that website will be back up in case something happens to it. Even after maintaining enough security, your website might be compromised or hacked. So, what you can do in such cases? Well, for that you need a recovery plan.

A survey shows that more than 68% of the websites do not have a recovery plan. Do you have one? If not, you should get the website maintenance because the recovery plan is also included in it.

What if you have a recovery plan?

If you are wondering about the benefits of having a recovery plan, here it is. If you don’t have anything planned for your website, it took take days or weeks to completely recover your website. But what if you have a recovery plan?

If you have a recovery plan or website maintenance, it takes less than 5 minutes to completely recover your website and make it running smoothly. You can imagine the time by yourself. There is a huge difference between days and minutes. So, it’s always a better option to have a recovery plan.

Speed

A slow website is not only annoying for users but even Google and other search engines don’t like slow loading websites.

There are more than 77% of websites that takes more than 10 seconds to load. Do you want that? Do you think your visitors will wait for 10 seconds for your website to load? That’s why you need to speed it up.

SEO and search

Some people think they don’t need SEO services. However, there are more than 99% of the time where the first experience of the website is through a search. Hence, you need to improve your search engine.

If these many people are finding new websites from search, you need to leverage the power of the search engine. Also, if you are making your website better for search engines, you are indirectly optimizing it for the users as well. So, you are in benefit here. SEO services are included in the website maintenance only. So, you will save money as you don’t need to pay extra money to an SEO expert.

Brand reputations and reviews

Brand reputation also involves reviews. If your website has negative reviews, it will affect the user in making the buying decision.

Roughly 93% of the people say check online reviews before they purchase anything. These are the people for whom the reviews play an important role. Therefore, if you have negative reviews or even one tough negative review, your sales might be affected a lot. When it comes to business, even one loss is considered as a loss. Here, there are 93 people out of 100 who will see the reviews.

So, the main point here is to make sure that your brand reputation is good. For that, you need to keep an eye on the reviews. You need to keep a close eye on all the reviews and make sure that all of them are up to date and real. A website maintenance service will typically also involve a brand reputation service where the team will monitor your brand and protect it from false reviews. So, in this way, you can keep your brand safe.

Final words

To conclude, these are a couple of reasons why maintenance is important and why you should get it. No matter what is the size of your business, whether it’s a small business or medium enterprise, you will need website maintenance if you have an online presence.

When getting website maintenance, make sure you check the review of the team. You can also check for the services it provides. Most of the companies provide all the services we mentioned. However, depending on the company you choose to go with, there might be one or two services missing or there might be some additional services. You can also request a custom plan where you can choose the service by yourself and pay accordingly. Most of the companies have plans for all the business needs. You can also request a custom plan from the company.

Why Website Maintenance is Important?

Importance of website maintenance is always the question for any business, regardless of its size. Owning a website is just like owning a brand new car.

Alexey Seryapin

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