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WooCommerce vs Magento: Which eCommerce Platform is More Flexible?

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May 8, 2020/Alexey Seryapin/, ,

WooCommerce and Magento are the two most popular platforms where you can create eCommerce stores easily, so WooCommerce vs Magento is a common comparison. Both of them are a popular eCommerce platform that you can use. At first, Magento was a popular platform to make websites. However, now the popularity has decreased because of the exciting features offered by WooCommerce. We are going to see the complete comparison of WooCommerce vs Magento to see which eCommerce platform is more flexible and which one you should go with here.

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We will see some of the important things such as ease of use, pricing, features, themes, etc to determine which is better and which one you should go with. We will then conclude the WooCommerce vs Magento with the perfect solution. It will give you an idea of which solution you should use.

Overview of WooCommerce vs Magento

WooCommerce is an open-source tool that is offered as a WordPress plugin. You will need WordPress installed if you want to use WooCommerce. There are almost 4 Million active websites of WooCommerce that gives it a 28% market share. WooCommerce is a free plugin and you can start using it directly on WordPress. Further, you need WordPress but there is nothing to worry as WordPress is also free to use. You just need to pay for the hosting as it is self-hosted. We will see more about it later on.

In the same way, Magento is a solution mostly preferred by the developers and web development professionals. It is used for medium to large eCommerce stores. Magento provides amazing robust features that work for every large store. The market share is 7% with over 100k websites. You can either go with a free self-hosted plan where you need to pay for the hosting or you can go with the premium plans as well. Magento provides amazing features to add your functionalities to make it better. Hence, developers prefer the most.

WooCommerce, Magento, eCommerce, Infographics, wpaos

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Active websites

Now, let’s talk about the number of active websites. We already saw the rough number of the active website is the current year. WooCommerce has 3.9 Million active websites and on the other hand, Magento has over 105k active websites. The market share of WooCommerce is 28% and 7% respectively.

Now, we are going to see a bit of the history of both the websites. The popularity and the usage of WooCommerce are going like crazy whereas the increase in usage of Magento has been pretty much the same over the past couple fo years.

In 2016, WooCommerce had only 1 Million active websites which almost doubled in 2017. In 2018, there were more than 2.5 Million active websites and by the end of 2019, WooCommerce almost touched 4 Million (3.9M).

On the other hand, Magento had almost 100k active websites in 2016 and the graph has gone a little up and down over the years. In the end, it hasn’t changed much and is pretty much the same. The number of websites is 105k+ by the end of 2019.



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Hosting and domain

Hosting is necessary for any website especially if it self-hosted. WooCommerce is completely self-hosted. You will need a hosting account and a domain name to run any WooCommerce store. You don’t need to worry about the installation part as most of the hosting has a one-click WordPress install. You can install WordPress with one click and in the same way, you can install the WooCommerce plugin.

On the other hand, Magento has two options. You can either go with a free version that is a community version where you need to install Magento on a hosting account. If you don’t go with this, you can also choose the premium version where you will also get hosting for free. You will need to pay a small fee if you want to go with the premium version whereas the community version is available for free. The installation process is simple in the community version. Most of the hosting providers also provide a one-click install for Magento. So, that’s surely not an issue to think of. However, if you choose Magento, you will need a better optimized hosting account and here is the list of recommended providers. WordPress can work on almost any hosting whereas Magento has certain requirements.


To design a perfect website, you need a perfect theme. Therefore, themes are important. Whether it’s WordPress/WooCommerce themes or Magento themes, you can surely get many themes for free. Both of the eCommerce solutions provide free and premium themes for your website. You can get any theme depending on your choice.

Further, if you are not satisfied with the free theme, you can surely get the premium theme. The premium theme of WooCommerce starts at $20 and the same for Magento starts at $30.

When it comes to the user interface, looks, and design, both of them are at an equal level. You can customize or add your code in any of the themes. Even the price doesn’t have much difference, the price is pretty much the same. However, if you see the number of themes available, WooCommerce is way ahead of Magento. Due to the huge popularity and active websites, more and more developers are developing WordPress themes specialized for WooCommerce. Further, the next reason why there are more themes in WooCommerce is that WordPress is multipurpose software whereas Magento is only used for eCommerce stores. Mostly large-sized enterprise uses Magento for their website whereas WooCommerce issued by all.

Plugins and extensions

Plugins are extensions that will increase the functionalities and features of the basic eCommerce website. You will need an eCommerce plugin and the right extension if you want to make your website even more attractive and useful. Some of the extensions are useful in increasing the conversion ratio. For instance, if you add a sales timer to your eCommerce store, it will increase the chance of sales. So, many such plugins will help you in developing your website and making it better.

Both of the platforms offer free and premium plugins. You can get the basic plugins for free whereas if you need some extraordinary functionality, you will need to pay for the plugin. So, it’s one good thing about both the plugin. One advantage you will get in WooCommerce is the choice. There is more than 1 plugin available for each of the things in WooCommerce. So, you get to choose from various options. Whereas, on Magento, you will get limited options to choose from. Also, the number of plugins available in WooCommerce is more due to the popularity and a greater number of active websites.

Website speed

Loading time is important for any website. Especially, if you have an eCommerce store, you need to keep an eye on the website speed to get more sales. If your website takes a lot of time in loading, it might harm the user experience. Users might leave your website without buying anything from there. Hence, it is a better idea to have a faster loading website. We are going to see the speed comparison of WooCommerce vs Magento. Instead of checking all the things, we are going to see the speed comparison of core files and the hosting.

The core files and code are optimized for the best speed. Hence, you don’t need to worry about speed. However, WooCommerce is completely self-hosted and Magento has a self-hosting plan. So, you need to make sure that you choose the perfect hosting. The core files are optimized for speed but if the speed of the server isn’t fast enough, you will face issues. Therefore, it is necessary to have a faster speed server when it comes to speed. Also, you need to make sure you choose the hosting per the Magento requirements. In this way, your website will run smoothly.


Security is also necessary when you are having a user-based website. the eCommerce store is a great example of it. It is a complete financial business and you need to take care of the security when you are running an eCommerce store. You need to handle the payment gateway, user data, and also you need to make sure that all your financial data are safe and secure with the server. So, you need to make sure there is enough security on your eCommerce store.

WooCommerce provides enough plugins for all your security need. Whereas, the case is different with Magento. They provide you a complete dedicated solution that you can use directly without any issues. However, self-hosted Magento can give some of the issues. You can surely install and configure some of the security plugins to keep your website secure from all these things. So, overall, in a self-hosted plan, you might face some security issues. The same goes for the WooCommerce platform. So, you can choose the plan keeping in mind that thing.

Further, you also need to make sure that you use a strong password for your account. Further, you also need HTTPS security for your domain name. So, make sure you also have it.

Customer support

The next thing is the customer support. WooCommerce provides documentation for customer support and forum support only. There is no specific support method. However, due to a large amount of popularity, you will find all the solutions online. So, overall, you don’t need to worry about the support. However, you will have to invest some time in learning and trying out new stuff.

The case is different with Magento. They provide dedicated support for their premium plans. You can contact them anytime you want and they will be there all the time to help you with everything. So, if you want dedicated support, you can surely try the Magento platform over WooCommerce.


We already discussed pricing; here we will be specific about it. So that you can get a better idea about what is the deal with both the platforms.

As mentioned, WooCommerce is completely free to use. As it will need WordPress, you need to host it. You can get the hosting server there. WordPress works with any server but you will need to see the hosting features when you use Magento. If you don’t want to host it by yourself, Magento also provides premium plans where they will cover the hosting for you.

Overall, WooCommerce is affordable as compared to Magento due to many reasons. Also, the themes, plugins, and hosting of a WordPress website will cost you less. If you are planning to hire developers in the future, WordPress developers are available at an affordable rate.

Which is more powerful?

Now, you might be wondering that both looks similar here. However, they are not. There is a massive difference between both of them.

Magento is an amazing tool that comes with thousands of features specially made for eCommerce stores. However, on the other hand, WooCommerce still lacks some of the features as compared to Magento.

When it comes to scalability, Magento is easily scalable. However, you will have to pay more price for the software here. On the other hand, WooCommerce is perfect even if you are a small business that has just a few products. WooCommerce works best for any website. Also, it is affordable and you can set it up running in the least amount of time.

If you already have an established company and are looking for an eCommerce store solution, Magento will be perfect for you (assuming you have a large number of products). However, if you don’t have many products and you are looking for a simple store, WooCommerce is quite good for you.

For the people who are familiar with WordPress or want a website that is a lot more than just an eCommerce store, you should check out WordPress (WooCommerce). WordPress provides a lot of features other than eCommerce. Whereas, on the other hand, Magento is only for eCommerce.

Lastly, it is up to you which one you want to go with. You can check out both of them one by one and make your decision accordingly. Most of the small business prefers WooCommerce and large one prefers Magento.

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